Choice Architecture for Brands
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BRAND EXPERIENCES
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china's digital vips

 Affluence X Digital X Beauty
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dodge the average

Un-Muffle the Voice of the Brand​
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the last mile

 Win at the Final Frontier
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the future of travel

Design for the Diverse
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loving the batman brief

Resist the urge to be Perfect​ 
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don't cry goldfish 

Brevity is not a magic pill 
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be a culture maker

Make a Positive Dent in Culture
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the internet of wellness

Borrow from Positive Psychology
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grand designs

New Age Parenting in India
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working the workshop

 Inspiration Meets ​Effectiveness
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moments of relevance

When Brand Lift = Something Real 
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china's millennialparents

Millennial Parenting in China
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in the skills sphere

Understand the Value of a Skill Giver 
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purpose by choice

Purposeful = Honesty 24X7​
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at cross purposes

Do you provide an Act of Real Value ?
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  • Home
  • BEHAVIOR CHANGE
    • Brand Experiences
    • Nudge
    • Shift Investments
  • Curious ?
  • About Me