Choice Architecture for Brands
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BEHAVIOR CHANGE
Brand Experiences
Nudge
Shift Investments
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BRAND EXPERIENCES
china's digital vips
Affluence X Digital X Beauty
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dodge the average
Un-Muffle the Voice of the Brand
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the last mile
Win at the Final Frontier
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the future of travel
Design for the Diverse
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loving the batman brief
Resist the urge to be Perfect
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don't cry goldfish
Brevity is not a magic pill
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be a culture maker
Make a Positive Dent in Culture
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the internet of wellness
Borrow from Positive Psychology
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grand designs
New Age Parenting in India
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working the workshop
Inspiration Meets Effectiveness
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moments of relevance
When Brand Lift = Something Real
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china's millennialparents
Millennial Parenting in China
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in the skills sphere
Understand the Value of a Skill Giver
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purpose by choice
Purposeful = Honesty 24X7
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at cross purposes
Do you provide an Act of Real Value ?
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Home
BEHAVIOR CHANGE
Brand Experiences
Nudge
Shift Investments
Curious ?
About Me