the banana color guide

​To get closest to the truth, go to where 'it' actually happens

psychology. no apology.

Think Psychology. Most problems are to do with perception

be a culture maker

Every brief is an oppotunity to make that positive dent in culture.

the mad hatters

"You're entirely bonkers. But I'll tell you a secret. All the best people are"​​

culture at a crossroad

Scratch below the surface of cultural norms to be of relevance to the people​.

not just when they leave

It takes more than those beers to get to know what matters to people

how can it flow?
​ 

Talent = desert flowers; blooming only when conditions are right.

Are we making our consumers cho-bese?

Human centric decision making strategies. 

time well spent. not yet. 
​

Not just in the life of pleasure, but via a Good Life and a life of Meaning. ​