The WORK
the challenge
Marketers are at a cross-road where they struggle to balance the ability to map every consumer behaviour (data), move consumers seamlessly across touch-points (especially in digital) with the urgency to inspire consumers (designing brand experiences). Slivers of solutions, created in silos, only dissect the brand experience into disconnected interactions. All of this makes creating and orchestrating the right brand solutions harder, and, more difficult to scale and sustain.
The solution
Choice architecture begins with an understanding of how-when-where people make choices. Acknowledging the rational and irrational dimensions of their choice, it takes into account the role of experience and environment in driving behaviour change and provides clear indications on how to influence these choices that impact their behaviour.
Choice architecture inspires the development of an Integrated Communications Strategy via building rich brand experiences, orchestrating relevant nudges and making the right investments that influence their environment.
1. Rich Brand Experiences - Speak to People’s Motivation
2. Relevant Nudges - Triggers and Barriers that Spur Action
3. Investment to Influence Environment - Where, When and How
Choice architecture inspires the development of an Integrated Communications Strategy via building rich brand experiences, orchestrating relevant nudges and making the right investments that influence their environment.
1. Rich Brand Experiences - Speak to People’s Motivation
2. Relevant Nudges - Triggers and Barriers that Spur Action
3. Investment to Influence Environment - Where, When and How
types of solutions
- Insight Solutions Consumer Insight II Consumer Research II High Value Audience Understanding II Consumer Experience Strategy II Receptivity Analysis II Communications Strategy II Content Strategy
- Inspiration Solutions Workshopping II Trend Casting II Thought Leadership II Strategic Product Development
- Influence Solutions Integrated Communications Planning II Path to Purchase II Consumer Journey
