Choice Architecture solutions
Choice architecture begins with an understanding of how-when-where people make choices. Acknowledging the rational and irrational dimensions of their choice, it takes into account the role of experience and environment in driving behaviour change and provides clear indications on how to influence these choices that impact their behaviour.
Choice architecture inspires the development of an Integrated Communications Strategy via building rich brand experiences, orchestrating relevant nudges and making the right investments that influence their environment.
Choice architecture inspires the development of an Integrated Communications Strategy via building rich brand experiences, orchestrating relevant nudges and making the right investments that influence their environment.
experiencesSpeak to People's Motivation
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nudgesTriggers and Barriers to Action
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environmentWhere ? When ? How ?
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