"No Behaviour Happens without a Trigger" 
​B.J. FOGG. FOUNDER AND DIRECTOR OF THE STANFORD BEHAVIOR DESIGN LAB

the nudge narrative

Small changes in the environment Lead to ​Big Changes in Behaviour 

the madmen.the wisemen

The most influential? Powered by technology + Rooted in Psychology

did you expect error?

Identifying the barriers at the point of sale for Pampers​ 

shortening the path to purchase

Busting the barrier of credibility and choice overload. 

I'll have what she's having ​

5% of people influence the 95%.
​

Make it public

The more public the position, the more consistent the action

the burden of being undifferentiated

Digital First does not mean Consumer and Brand Second.

pain of loss > pleasure of gain​

        We may like to win, but we absolutely hate to lose.​​ 

 only in chunks, please

'Parts' are easier to comprehend and follow through than 'wholes'

the nudges@commerce
​

Architecting  triggers in the consumer journey.

the first thing you see​

    The impact of the 'Anchoring Effect' on decisions we make.

How did it end ?

Endings are important. Get it right.
​

" "Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment."

B.J. Fogg. Founder and director of the Stanford Behavior Design Lab.