Choice Architecture for Brands
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Brand Experiences
Nudge
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as big as it gets
China x Coca Cola x New Year
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forty days to relevance
Knowing ‘eCommerce’ moments
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fixing the leaky bucket
Consumer journey to stem attrition
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behind the scenes
Media reinvention in Luxury
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relevance is in the small
Planning for Micro Moments
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my skin is my proof
Digital in Prestige Skin Care
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New parents?
Forging a bond with millennial parents
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relevant once more
Reclaiming the lost ground for Whisper in Japan in a digital ecosystem
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undo the (un)experience
Reimagining and recreating digital experience at e-commerce
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Home
BEHAVIOR CHANGE
Brand Experiences
Nudge
Shift Investments
Curious ?
About Me