Choice Architecture for Brands
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SHIFT INVESTMENTS
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as big as it gets

China x Coca Cola x New Year 
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 forty days to relevance

 Knowing ‘eCommerce’ moments

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fixing the leaky bucket

Consumer journey to stem attrition
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behind the scenes

Media reinvention in Luxury
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relevance is in the small

Planning for Micro Moments
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my skin is my proof

Digital in Prestige Skin Care​
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 New parents? 

Forging a bond with millennial parents 
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relevant once more

Reclaiming the lost ground for Whisper in Japan in a digital ecosystem ​
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undo the (un)experience

Reimagining and recreating digital experience at e-commerce 
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  • Home
  • BEHAVIOR CHANGE
    • Brand Experiences
    • Nudge
    • Shift Investments
  • Curious ?
  • About Me