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TRUE OR FALSE ?

want to keep the loo clean? use psychology.

5/20/2018

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"There’s something of a surprise waiting at the bottom of the urinals in Amsterdam’s Schiphol Airport: an etched image of a fly. At first glance, one might be forgiven for thinking it real. Then one notices that all the urinals have one, and the fly is always in the same position, just above the urinal drain and off to the left. It turns out that men, in their urinal behaviour, cannot resist peeing on things, especially if they look as though they might wash away. According to Klaus Reichardt, who invented the waterless urinal and now runs a company that sells this technology, nothing works as effectively as getting men to aim in the right place.‘Guys are simple-minded and love to play with their urine stream, so you put something in the toilet bowl and they’ll aim at that,’ says Reichardt. ‘It could be anything. I’ve seen a golf flag, a bee, a little tree. It just happens that at Schiphol it’s a fly" https://worksthatwork.com/1/urinal-fly
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GODS DO HELP REDUCE LITTER

5/20/2018

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In a country like India, with less than desirable hygiene and sanitation practices, people would dispose their garbage in front of other people’s homes. Dotting the walls and space with pictures of Gods and Goddesses usually stops the nuisance of littering immediately.  

I guess, it’s a fact that in India, Gods do wield immense power! The fear of offending Gods works as a subtle nudge causing a shift in even stubborn behaviours.

The Lesson to Learn? Psychological solutions work as harder (or even better!) than any other solution when it comes to affecting behavior changes. And it costs lesser too !
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PEOPLE DON’T ALWAYS WANT MORE CHOICES.

5/20/2018

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IN FACT, ELIMINATING CONSUMER CHOICES CAN GREATLY REDUCE ANXIETY FOR SHOPPERS AND INCREASE PURCHASE BEHAVIOURS.  

​In 2000, psychologists Sheena Iyengar and Mark Lepper published a remarkable study. On one day, shoppers at an upscale food market saw a display table with 24 varieties of gourmet jam. Those who sampled the spreads received a coupon for $1 off any jam. On another day, shoppers saw a similar table, except that only six varieties of the jam were on display. The large display attracted more interest than the small one. But when the time came to purchase, people who saw the large display were one-tenth as likely to buy as people who saw the small display.
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    I use choice architecture to solve problems, change behaviour and build brands.

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  • Home
  • BEHAVIOR CHANGE
    • Brand Experiences
    • Nudge
    • Shift Investments
  • Curious ?
  • About Me