Choice Architecture for Brands
  • Home
  • BEHAVIOR CHANGE
    • Brand Experiences
    • Nudge
    • Shift Investments
  • Curious ?
  • About Me

TRUE OR FALSE ?

GODS DO HELP REDUCE LITTER

5/20/2018

0 Comments

 
In a country like India, with less than desirable hygiene and sanitation practices, people would dispose their garbage in front of other people’s homes. Dotting the walls and space with pictures of Gods and Goddesses usually stops the nuisance of littering immediately.  

I guess, it’s a fact that in India, Gods do wield immense power! The fear of offending Gods works as a subtle nudge causing a shift in even stubborn behaviours.

The Lesson to Learn? Psychological solutions work as harder (or even better!) than any other solution when it comes to affecting behavior changes. And it costs lesser too !
0 Comments



Leave a Reply.

    Author

    I use choice architecture to solve problems, change behaviour and build brands.

    Archives

    May 2018

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • BEHAVIOR CHANGE
    • Brand Experiences
    • Nudge
    • Shift Investments
  • Curious ?
  • About Me